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| LEADER |
00866nam a2200241 a 4500 |
| 001 |
93623 |
| 005 |
20231211234217.0 |
| 008 |
961121s1995----xr ---------u-------cze-d |
| 020 |
|
|
|a 80-85603-95-0 :
|c 70.00 Kč
|
| 040 |
|
|
|a HOG504
|e AACR2
|9 1
|b cze
|
| 080 |
|
|
|a 339
|
| 080 |
|
|
|a 339
|
| 100 |
1 |
|
|a Maruani, Laurent
|4 aut
|9 111334
|
| 245 |
1 |
0 |
|a Abeceda marketingu /
|c Laurent Maruani ; [překl. A. Krejzová, Z. Mošna]
|
| 260 |
|
|
|a Praha :
|b Management Press,
|c 1995
|
| 300 |
|
|
|a 226 s.
|
| 653 |
|
|
|a obchod
|a marketing
|a organizace
|a řízení
|a komunikace
|a trhy
|a reklamy
|a propagace
|a ceny
|a strategie
|
| 700 |
1 |
|
|a Mošna, Z.
|4 trl
|9 111335
|
| 700 |
1 |
|
|a Krejzová, A.
|4 trl
|9 111336
|
| 910 |
|
|
|a HOG504
|
| 942 |
|
|
|c KN
|
| 999 |
|
|
|c 93623
|d 93623
|
| 993 |
|
|
|0 0
|1 318100309190
|4 0
|6 KY_339
|7 0
|9 119221
|a 70.00
|b 0
|c 309190
|d 2019-06-01
|e 0
|f DOSP
|g KY 339
|h 70.00
|l DOSP
|r 2020-07-22
|t 5
|w 2019-10-24
|y KN
|
